“J. Mayer H. vince l’Audi Urban Future Award 2010
Premiazione alla Scuola Grande della Misericordia di Venezia
Presentate le visioni sulla città e sulla mobilità del futuro degli architetti coinvolti
I progetti esposti in una mostra aperta al pubblico
Il primo Audi Urban Future Award è stato assegnato: la sera del 25 agosto, nella suggestiva cornice della Scuola Grande della Misericordia, una giuria internazionale ha decretato lo studio J. Mayer H. vincitore del premio di 100.000 euro, indetto dalla Casa di Ingolstadt per la formulazione di visioni sulle città e la mobilità del 2030.
I cinque studi coinvolti – Alison Brooks Architects (Londra), Bjarke Ingels Group (Copenhagen), Cloud9 (Barcellona), J. Mayer H. Architects (Berlino) e Standardarchitecture (Pechino) – hanno presentato i loro lavori, mostrando in quanti modi diversi potrebbe essere strutturata la vita nelle megacittà del futuro, che si stanno trasformando in strutture mobili dai confini sempre più sfumati.
Temi quali l’elettrificazione, il collegamento in rete e una nuova definizione di spazio – e come questi possano influenzare la città del domani – sono stati oggetto di discussione e di valutazione, dando origine alle visioni degli architetti partecipanti.
La giuria, presieduta da Saskia Sassen (London School of Economics, London/Columbia University, New York) e composta da: Wolfgang Egger (Audi AG, Ingolstadt), Christian Gärtner (Stylepark AG, Francoforte), Andres Lepik (Museum of Modern Art, New York City), Ma Jun (Tongji University, Shanghai), Rahul Mehrotra (Rahul Mehrotra Associates, Mumbai/Massachusetts Institute of Technology, Cambridge), Fernando de Mello Franco (MMBB, San Paolo), Stefan Sielaff (Audi AG, Ingolstadt) e Rupert Stadler (Audi AG, Ingolstadt) ha riconosciuto nello studio di architettura di Berlino un’idea che trasgredisce le consuetudini visive relative alle città e che offre nuovi spunti per un’estetica urbana completamente inedita. Infatti, l’incrocio e la sovrapposizione fra la realtà tangibile e quella virtuale modificano la percezione delle aree urbane e trasformano in modo fondamentale la città stessa.
Durante la premiazione, Rupert Stadler ha sottolineato: “Intorno al tema dell’urbanistica del futuro, gli architetti hanno sviluppato concezioni, modelli e progetti di grande fascino. Se consideriamo il futuro della mobilità individuale, tutto ciò è estremamente significativo non solo per gli urbanisti ma anche per un produttore di auto presente in tutto il mondo come Audi”.
La premiazione e l’esposizione – che è aperta al pubblico alla Scuola Grande della Misericordia di Venezia fino al prossimo 26 settembre – costituiscono l’apice dell’Urban Future Award 2010, che ha gettato le basi per una futura collaborazione fra Audi e gli architetti, con una gestione interdisciplinare del sapere di ciascuno.
Verona, 27 agosto 2010
Audi Comunicato Stampa
Ingolstadt/Venice August 25, 2010
J. MAYER H. wins the Audi Urban Future Award 2010 in Venice
Architects present visions for mobility and the city in the year 2030 in a one-month exhibition in Venice
Audi CEO Rupert Stadler: “We are very pleased that such creative and innovative urban planning concepts were produced.”
Winner Jürgen Mayer H.: “The Audi Urban Future Award changed our ideas of the future city – specifically regarding mobility and communication.”
The first Audi Urban Future Award has been conferred: an international jury of renowned experts selected J. MAYER H. as the winner of the competition initiated by Audi. Rupert Stadler, CEO of AUDI AG, presented the award endowed with 100,000 Euro, the most highly remunerated German architectural prize. During the course of one month, the public can take in the visions of the five international architectural firms that participated in the competition in an impressive exhibition.
“The architects have developed fascinating concepts, models and designs along the theme of urban planning for the future,” said Rupert Stadler at the presentation of the Audi Urban Future Award in Venice. The diversity that characterizes the visions shows how differently life in the megacities of the future could be structured. Big cities will become mobile entities with progressively less distinct boundaries. “That is of great relevance not only to urban planners but, in the context of the future of individual mobility, also to an internationally active automobile manufacturer such as Audi.”
The prize ceremony and opening of the exhibition for the Audi Urban Future Award 2010 took place on the evening of August 25 at the Scuola Grande della Misericordia in Venice. An international and interdisciplinary jury selected J. MAYER H. as the winner of the award endowed with 100,000 Euro, the most highly remunerated German architectural prize. “Jürgen Mayer H. and his firm have made a radical break with our habitual view of cities and developed points of departure for a completely new urban aesthetics. By crossing and overlapping the real with the virtual, our perception of urban spaces is not only guided towards previously unimagined new forms, but the city itself is also fundamentally transformed”, says Christian Gärtner, member of the Stylepark AG Management Board and Curator of the exhibition. Around 200 guests were able to admire the results of the five participating architectural firms in a historical setting. Visitors to the exhibition are carried off into the various urban future scenarios thanks to the exceptional exhibition architecture designed by Raumlaborberlin along with numerous pictures, films and models.
The exhibition and award ceremony represent the high point of the Audi Urban Future Award 2010, throughout the course of which Audi and the architects have worked together very closely. Both during a meeting of the architects in Ingolstadt as well as in visits by the Audi Think Tank to the offices of the architects, participants engaged in stimulating discussions on future themes such as electrification, networks and a new definition of space – and how these factors might influence the city of the future.
At a conference at the Royal Institute of British Architects in London, participants presented their initial concepts of the city and mobility in the year 2030. Based upon the dialogue and the debates that took shape during these presentations, the informed audience at the conference acknowledged the great entrepreneurial courage of AUDI AG as the initiator of the competition.
“With the Audi Urban Future Award, we are the first automotive company to address the theme of the future with such complexity”, emphasizes Stadler in Venice. “On the one hand, we are fulfilling our social responsibility for a sustainable future with this award, yet at the same time, the newly gained perspectives are also being put to use internally: the knowledge gained in the course of the competition can be actively applied towards building up expertise – not just of a technological nature, but above all social and aesthetic expertise.” As the experiences of this year’s award and its effect both in public and within the company have shown, the competence of the architects can be optimally combined with internal company knowledge. “Our technical expertise is thus being enriched by cultural know-how, which will be of benefit to us in all divisions at Audi”, says Stadler. For this reason, the company plans to consistently expand upon an interdisciplinary Knowledge Management base in the future.
The future visions of the following architectural firms will be on display in the Scuola Grande della Misericordia until September 26, 2010: Alison Brooks Architects (London), BIG – Bjarke Ingels Group (Copenhagen), Cloud9 (Barcelona), J. MAYER H. (Berlin) and Standardarchitecture (Beijing).
Members of the jury led by Saskia Sassen (London School of Economics, London/ Columbia University, New York) were Wolfgang Egger (AUDI AG, Ingolstadt), Christian Gärtner (Stylepark AG, Frankfurt), Andres Lepik (Museum of Modern Art, New York City), Ma Jun (Tongji University, Shanghai), Rahul Mehrotra (RMA Architects, Mumbai/ Massachusetts Institute of Technology, Cambridge), Fernando de Mello Franco (MMBB Arquitectos, São Paulo), Stefan Sielaff (AUDI AG, Ingolstadt) and Rupert Stadler (AUDI AG, Ingolstadt). Dr. Werner Widuckel (AUDI AG, Ingolstadt) joined the meeting of the jury as special guest.
AUDI AG enjoyed the support of its partner, Stylepark AG in Frankfurt, in the conception of the competition and the development of its thematic focus.
The individual phases of the Audi Urban Future Award 2010 were accompanied by Audi publications and documented on the website Audi Urban Future Award.